ZIBOT KK
Development of a kids' educational robot concept for entering the US market
ORGANIZATION
ZIBOT
YEAR
2018 (1y)
ROLE
디자인 엔지니어
기여
70%
RESPONSIBILITIES
Market Research, Concept Development, Prototyping
WITH
Amy Wang (프로젝트 매니저), Frank (제품 디자이너)
KEYWORDS
stem education, kids robot, product design, silicon valley
CHALLENGE
——
What product concept is best suited for entering the U.S. market?
ZIBOT Inc., a China-based startup specializing in educational robots for children powered by natural language processing technology, first validated their product in the Chinese market. In 2018, they expanded by establishing a branch in Silicon Valley to enter the U.S. market. However, at that time, the company lacked sufficient data and insights into the U.S. market, leading to challenges in positioning their product within the U.S. kids’ robot sector. As a result, the U.S. product team’s primary objective was to gather market-specific data and insights, identifying opportunity areas that aligned with these findings.
APPROACH
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Research and Analysis of the U.S. Kids’ Robotics Market: We conducted extensive desk research to analyze manufacturers, product specifications, key features, and interactions of children’s robots in the U.S. market. We also purchased and tested key products, compiling a report that examined market trends, product characteristics, and opportunities.
Idea Workshop (Brainstorming): In collaboration with the CEO and PM, we hosted a workshop to generate core keywords from our market and product analysis. These were creatively combined to develop new ideas. From this, we created several initial concepts with features and design elements appealing to U.S. consumers.
Product Concept Design and Development: We selected the most promising concept from the brainstorming session and developed a prototype, including visual design. Through a process of sketches, 3D modeling, and physical prototyping, we refined the final form and function of the product.
ZIBOT KK
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Color Recognition-Based Coding Learning (Color Coding): This educational feature allows children to grasp coding principles by using color patterns. The robot recognizes colors and performs corresponding actions, offering an intuitive and engaging way to learn coding concepts naturally.
Modular Robot Handle for Versatile Use: The robot’s handle is designed to be modular, allowing for easy attachment of various accessories. This feature enhances its educational flexibility, supporting both learning and playful exploration.
Charming, Compact Robot Design: The robot’s small, endearing design fosters a sense of familiarity and connection with children. Its sensory appeal and cute aesthetic provide visual enjoyment while maintaining practical functionality.
IMPLEMENTATION
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Design Concept Validation Through Prototyping: To achieve the ‘small and cute’ aesthetic required by the product, we explored various sizes and shapes through iterative prototyping. This process helped us determine the optimal dimensions and refine the design to closely match the final product. By testing the functionality and usability of each prototype, we were able to fine-tune the design and move the product toward its optimal form.
Feasibility Testing Using Arduino and MIT App Inventor: To validate the effectiveness of the color-coding function, we developed and tested prototypes with Arduino and MIT App Inventor. This allowed us to assess the technical feasibility of key features, uncover functional issues, and identify areas for improvement. The insights gained guided our product development strategy and enhanced its technological viability.
Mock-up Production for CES 2019 Exhibition in Collaboration with the Design Team: Leveraging feedback from the prototyping and testing phases, we worked closely with Frank, the lead designer at our Chinese headquarters, to finalize the product concept. Based on this collaboration, we created an exhibit mock-up for CES 2019, allowing attendees to experience the product’s design and functionality firsthand. This process also enabled us to finalize the product’s detailed designs and present the physical prototype to industry stakeholders at the exhibition.
IMPACT
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Exhibition at CES 2019: The final mockup of ZIBOT KK was showcased at the ZIBOT booth during CES 2019, marking a major milestone in the company’s efforts to enter the U.S. market. This product represented the first initiative of the ZIBOT U.S. product team and was highlighted as a successful example of the company’s strategic approach to penetrating the U.S. market. Debuting at a prestigious global technology event like CES offered an invaluable opportunity to elevate the ZIBOT brand’s visibility and demonstrate its market potential. The exhibition was recognized as a key accomplishment, showcasing the company’s strengths in product design and development to a global audience.
REFLECTION
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Turning Challenges into Learning Opportunities
In 2018, my internship experience in Silicon Valley was vastly different from what I had imagined. I joined the small U.S. branch of a Chinese startup, where the team consisted of just two members—the CTO and PM—and the company was still in its early stages of building processes. As a college student at the time, this environment was particularly challenging. I felt disappointment, as the Silicon Valley I had envisioned was far from what I encountered. However, since I was the one who had longed for this opportunity, I decided not to let this setback define my experience. Instead, I chose to tackle each challenge head-on.
To bridge the communication gap with the Chinese headquarters, I leveraged visual materials and thorough documentation. I also took the initiative to improve inefficient processes and began organizing the team’s workflow. By prioritizing the team’s goals over my own, I was able to consistently contribute and make an impact. As a result, I transitioned from an unpaid intern to a paid contract role, which allowed me to stay for another year. Later, my contributions led to a new project being launched, and I was given substantial responsibility, actively participating in product planning and design.
This experience taught me that facing and overcoming challenges is a powerful way to learn. It also shaped my mindset: difficulties aren’t just obstacles; they can often present valuable opportunities for growth.